From the Homeowner’s View: Research and Budgeting

Home improvement projects are large, expensive undertakings that aren’t impulse buys. When today’s homeowner begins the research and budgeting phase, they don’t follow the same linear path they used to. Access to information on the Internet has drastically changed how a homeowner researches and starts forming digital relationships with companies he/she discovers during the search process.

From the Homeowner's View: Research and Budgeting