Learn the strategies and tactics to build the Contracting Business you’ve always dreamed of.
Looking for a place to learn about sales and marketing strategies for home services professionals for free? Look no further. Whether you’re just getting started or looking to level up your business, our Learning Center was designed to help you better understand the sales and marketing tactics you can do to impact your business.
Knowing and understanding your business numbers is the lifeline of your home services business. Without knowing how much it costs to get a new customer and execute a job, how much money you’ll make from different types of jobs and how likely it is that you’ll have enough leads to hit your sales goals, it can become very challenging to grow and scale your home services business in a predictable way.
Everybody wants more referrals. For many small businesses, referrals spell prosperity. But what about leads? Well, referrals are a type of lead, to be sure. They’re great leads because they don’t cost much to generate, and when they come in, they are usually easy to…
As we mentioned in the last article, investing in a channel to get significant data or statistical significance is paramount — this is the best way to learn how well any marketing effort is truly influencing your business. Once you’re getting some return on that…
This video highlights the importance of answering your phone as a contractor and why it’s the number 1 thing to prioritize right now.
Do you know why your customers are buying from you? If a customer is calling you for an emergency repair, their expectations are going to be very different than if a customer is calling you because they want quotes for a job they’ve been planning for years. Check out the different reasons homeowners buy in this infographic.
Paid Search Advertising is done on internet search engines (primarily Google). Paid Search is used by home services businesses that want quick visibility in search engines for keywords that prospective customers are searching for when they are looking to buy services that contractors do.
Home services companies use SEO to show up on the first page of Google or Bing for keywords relevant to their business. Companies that invest in SEO want to expand their visibility for people who are in-market for their services, as this traffic is very targeted.
Home improvement projects are large, expensive undertakings that aren’t impulse buys. When today’s homeowner begins the research and budgeting phase, they don’t follow the same linear path they used to. Access to information on the Internet has drastically changed how a homeowner researches and starts forming digital relationships with companies he/she discovers during the search process.
Before you spend a dime.. You’ve got to have a plan. Understanding your business environment and competition is ground zero. For instance, It’s July. You an HVAC company in Dallas, Texas. Competition in this market is fierce. Or maybe you’re a house painter or a…
How To Grow Your Contracting Business With Third Party Lead Generators This video tells contractors how and when to grow their business through third party lead generators.
This video talks about the two changes contractors can make in their business today to have a significant impact on their financials.
In today’s digital world, having a website in the home services space is essential to running a successful business. In fact, according to a recent survey, 94% of consumers don’t trust a company with an outdated website. If you plan on running any digital marketing to grow your business, a website is essential to generating leads online.
Brand collateral includes the physical assets you have for your company that you put your branding on. It is all of the materials (pens, t-shirts, folders, etc.) that you get branded that you may use to give to prospects, new customers and to your employees. Brand collateral is used in home services to create a better and more professional customer experience.
When you’re running a home services company, referrals are very important. That’s true whether you’ve got one truck or ten. When it comes to referrals, there are a few ways you can make them work harder for you and take better advantage of them. A lot of contractors…
Learn the best ways to canvass neighborhoods for your home services business. Neighborhood canvassing can be a very effective and low cost way to grow your home services business.
How Much Should You Spend on Building a Website? If someone is offering you a deal that sounds too good to be true, do some shopping around before you commit. On average, simple websites range from the hundreds into the thousands — but a lot goes into this…
Do you want to make more of an impact in your community? If you’re a local business looking for more referrals, there’s one question you can ask of your marketing— “Who am I helping?” Getting your name out in a community is hard work. One way to do this is to sponsor…
No two home services businesses are the same. How effective your marketing will be depends on more than the money you spend and where you spend it.
This video walks contractors through the fastest and cheapest way to launch a digital marketing campaign.
When the homeowner is ready to move forward, they’ll start reaching out to contractors who they’ve been referred to or who they were able to find that fit their project qualifications.
Referrals & Word of Mouth marketing are crucial for any home improvement business. Learn the best strategies to increase your referral business, track your results, and increase your bottom line.
What is a good lead? One of the best ways to get a great lead is to have a simple checklist in mind. Doing this will help you focus in on the right kind of customer prospect, because not everyone is going to be an ideal customer for you. A great lead is…. A local…