Self-Guided SMART Launch Program

A Complete Program Where You Get The Training You’ve Always Needed To Grow Your Business To Any Level You Desire!

Home Pros Academy’s Self-Guided SMART Launch covers everything a home pro needs to know to make smart marketing decisions. This self-guided, online program teaches you the fundamental information to launch a successful marketing, sales, and recruiting program to scale your business like never before.

You’ll leave the course knowing enough (and the right places to head to) to tackle your marketing on your own AND the best places to find talented resources to do what you’re too busy to take on yourself.

It’s the difference between throwing your marketing spend at the wall and hoping something sticks to making CONFIDENT, DECISIVE decisions about where your marketing spend should go to make the BIGGEST IMPACT for your business.

The Home Pros Academy Self-Guided Launch Plan is a 8-week program that covers:


Module 1

Master Key Business Basics Before Investing in Marketing


Module 2

Your Company Brand & Website


Module 3



Module 4

Digital Marketing: Paid Search & Display


Module 5

Digital Marketing: SEO & Google Maps


Module 6

Digital Marketing: Social Media & Retargeting


Module 7

Sales Handling & Automation


Module 8


Each Module Contains:

6+ detailed videos around the topic

Step-by-step guides for Home Pros who want to DIY that piece of their business

Resources for inexpensive places to outsource work like call tracking, call answering, PPC management, local SEO programs, etc.

Additional Support:

Access to Home Pros Community Facebook Group

1x/month Home Pros Academy 2-hour call with Team & other Home Services Professionals

Program Add-Ons

Self-Guided SMART Launch Program


In today’s digital world, having a website in the home services space is essential to running a successful business.

Our Website Package includes:

  • 15 page website; choose from 10 pre-designed home services website templates
  • Pre-written content for business owner to edit/modify
  • Shutterstock photos
  • Logo integration
  • Mobile responsiveness
  • Local pages for Google Maps optimization
  • Technically coded for SEO purposes
  • Easy to use Website Editor + 1 hour self-guided training on how to make website edits
  • Contact and New Customer lead capture forms
  • Online appointment request capabilities
Self-Guided SMART Launch Program

Branding Beginnings

Your company brand should help you stand out from your competitors, win you more referral jobs and help you close more jobs.

Our Branding Beginnings Package includes:

  • A custom designed logo
  • Custom color palette
  • Business Fonts
  • Defined photography style
Self-Guided SMART Launch Program

Branding Collateral

Brand Collateral is used in home services to create a better and more professional customer experience.  It creates a better sense of professionalism which gives prospects more confidence in your company.

Our Branding Collateral Package includes:

  • 10 Company-Branded T-Shirts
  • 1,000 Business Cards (up to 10 different employees @ 100 cards each)
  • 100 Company-Branded Folders
  • 50 Company-Branded Yard Signs
  • 300 Company-Branded Door Hangers