This video reviews how to build your contracting business with strong branding.
Brand collateral includes the physical assets you have for your company that you put your branding on. It is all of the materials (pens, t-shirts, folders, etc.) that you get branded that you may use to give to prospects, new customers and to your employees. Brand collateral is used in home services to create a better and more professional customer experience.
In today’s digital world, having a website in the home services space is essential to running a successful business. In fact, according to a recent survey, 94% of consumers don’t trust a company with an outdated website. If you plan on running any digital marketing to grow your business, a website is essential to generating leads online.
Your company brand is more than just a logo, website and getting some signs created. In the home services space, your brand represents who you are, why you are different, how you go about your business and your reputation.