When the homeowner is ready to move forward, they’ll start reaching out to contractors who they’ve been referred to or who they were able to find that fit their project qualifications.
No two home services businesses are the same. How effective your marketing will be depends on more than the money you spend and where you spend it.
This video goes over the different reasons homeowners buy from contractors.
Here’s the step-by-step behaviors your customers are doing when they are making their home repair buying decisions.
Regardless of how you get your business leads- through referrals and word-of-mouth or by launching a marketing campaign- you should have a well-defined sales process that every customer goes through to ensure consistency and a strong customer experience.