What is a good lead? One of the best ways to get a great lead is to have a simple checklist in mind. Doing this will help you focus in on the right kind of customer prospect, because not everyone is going to be an ideal customer for you. A great lead is…. A local…
Do you want to make more of an impact in your community? If you’re a local business looking for more referrals, there’s one question you can ask of your marketing— “Who am I helping?” Getting your name out in a community is hard work. One way to do this is to sponsor…
How Much Should You Spend on Building a Website? If someone is offering you a deal that sounds too good to be true, do some shopping around before you commit. On average, simple websites range from the hundreds into the thousands — but a lot goes into this…
When you’re running a home services company, referrals are very important. That’s true whether you’ve got one truck or ten. When it comes to referrals, there are a few ways you can make them work harder for you and take better advantage of them. A lot of contractors…
Before you spend a dime.. You’ve got to have a plan. Understanding your business environment and competition is ground zero. For instance, It’s July. You an HVAC company in Dallas, Texas. Competition in this market is fierce. Or maybe you’re a house painter or a…
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After working with clients across different verticals, our founders discovered a unique phenomenon with our home services clients and dedicated more of our efforts to serving their needs and changing the way home services professionals view marketers and the business of marketing.