Regardless of how you get your business leads- through referrals and word-of-mouth or by launching a marketing campaign- you should have a well-defined sales process that every customer goes through to ensure consistency and a strong customer experience.
Brand collateral includes the physical assets you have for your company that you put your branding on. It is all of the materials (pens, t-shirts, folders, etc.) that you get branded that you may use to give to prospects, new customers and to your employees. Brand collateral is used in home services to create a better and more professional customer experience.
In today’s digital world, having a website in the home services space is essential to running a successful business. In fact, according to a recent survey, 94% of consumers don’t trust a company with an outdated website. If you plan on running any digital marketing to grow your business, a website is essential to generating leads online.
Social Media is used to increase brand awareness, add a human tone to your brand, enhance your customer experience, stay in front of your customers, generate new customers and boost sales.
Your company brand is more than just a logo, website and getting some signs created. In the home services space, your brand represents who you are, why you are different, how you go about your business and your reputation.
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After working with clients across different verticals, our founders discovered a unique phenomenon with our home services clients and dedicated more of our efforts to serving their needs and changing the way home services professionals view marketers and the business of marketing.